Rare Breed
A Guide to Success for the Defiant, Dangerous, and Different
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4.3 • 4 个评分
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- US$18.99
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- US$18.99
来自出版社的简介
An unconventional business book for the rebels and misfits—the Rare Breeds—who don’t fit the traditional mold, offering an approach that’s anything but business as usual.
“Brazen rant!” -- Seth Godin, New York Times bestselling author of This is Marketing and What to Do When It’s Your Turn
In every job you’ve ever had, you’ve been judged, labeled, and made to feel like an outsider. Defiant. Dangerous. Different. A real pain-in-the-ass.The message?
To be successful, you’ve got to fundamentally change.
But what if -- instead of conforming -- you learned how to punch society’s codes in the nose, run like a hooligan through the corridors of entrenched power, and succeed -- not by grinding down your prickly parts, but by going all-in on who you really are?
“A guide for strategic rebellion.” -- Mark Levy, founder of Levy Innovation and creator of Your Big Sexy Idea®
Meet Sunny Bonnell and Ashleigh Hansberger, award-winning global brand consultants, founders of Motto, and authors of Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different. In this book, you’ll come face-to-face with seven controversial virtues that are typically seen as ladder-burning, career-ending personality traits that – convention says -- keep mavericks, oddballs, and visionaries like you from getting along, getting buy-in, and getting ahead.
“A beautiful reminder that you are not alone.” -- Charlamagne Tha God, New York Times bestselling author of Black Privilege
Sunny and Ashleigh provide singular insight into how you can flip the script and turn your so-called “vices” into your virtues, transforming your most “undesirable” flaws into the high-octane fuel of your success. In a world that wants to own you, you’ll finally learn how to own yourself, through embracing all your parts – not just the pretty ones.
College dropouts and social misfits Sunny and Ashleigh provide front-row seats to their own counterintuitive rise from broke-ass outsiders to brand consultants for iconic brands. Success, they show you, is no longer the sole purview of the Harvard MBA graduate. Your ticket to ride resides within the side of you that’s disorderly, independent, and rogue.
Deep down, you’ve always been the kid to point out when the emperor has no clothes. Yet, time and time again you’ve been faced with the consequences of deviating from social expectations. This is a new conversation for a new era.
What would happen if, starting today, you walked away from the sheeple?
What could you build?
PUBLISHERS WEEKLY
This brash and determined ode to the nonconforming entrepreneur from founders of branding agency Motto Bonnell and Hansenberger aims to encourage anyone with a dream and an asymmetrical haircut. The authors, eager to prove their outsider bona fides, discuss how they dropped out of college and built their business by "breaking rules and vandalizing traditions," and encourage readers to see setbacks as just more proof that they're special and destined for great things, just as Bonnell and Hansberger were. The book is framed around the seven characteristics specific to "rare breeds" traditionally considered "dangerous and counterintuitive" rebellious, audacious, obsessed, hot-blooded, weird, hypnotic, and emotional. Each gets its own chapter, which concludes with advice on how to exploit these characteristics to succeed. There's quite a bit of self-congratulation and reader-congratulation "nobody ever called you compliant or predictable" and the resulting execution comes across a bit too much like teenage posturing, since comparing entrepreneurs to Harriet Tubman, or to people who worked to save Jews from the Holocaust, strains the bounds of credulity. Readers who can get past the pandering, however, will draw some inspiration from this shame-free goad to outside-the-mainstream budding creators with a laptop and a dream.
