Reality Softener

What do you think about the startup able to influence the design
the world? A little tweak the many-worlds interpretation of the world, for your benefit?

"...Then Edward asked:
- Have you tried to press the button?
- Sure I have.
- So how come you are not the most famous and richest guy in the world?
Sergey hesitated slightly.
- Well, it’s hard to explain. Actually, I am rich, famous and very successful. But not in this reality.
- In which one?
- In mine.
- And now you are in whose reality?..."