Recasting India
How Entrepreneurship is Revolutionizing the World's Largest Democracy
-
- $11.99
-
- $11.99
Publisher Description
Twenty years after India opened its economy, it faces severe economic problems, including staggering income inequality. A third of its citizens still lack adequate food, education, and basic medical services, while Mumbai businessman Mukesh Ambani lives in the most expensive home in the world, which cost over a billion dollars to build. Despite the fact that India now has a Mars mission, there are still more mobile phones than toilets in the country. In most places, such a disparity would have the locals pounding at the gates. So why no Arab Spring for India? Hindol Sengupta, senior editor of Fortune India, argues that the only thing holding it back is the explosion of local entrepreneurship across the country. While these operations are a far cry from the giant companies owned by India's ruling billionaires, they are drastically changing its politics, upending the old caste system, and creating a "middle India" full of unprecedented opportunity. Like Gazalla Amin whose flourishing horticulture business in the heart of Kashmir has given her the title 'lavender queen.' Or Sunil Zode, who stole the first shoes he ever wore and now drives a Mercedes, thanks to his thriving pesticide business. Sengupta shows that the true potential of India is even larger than the world perceives, since the economic miracle unfolding in its small towns and villages is not reflected in its stock markets. Recasting India reveals an India rarely seen by the larger world—the millions of ordinary, enterprising people who are redefining the world's largest democracy.
PUBLISHERS WEEKLY
A boosterish quality runs through this collection of short profiles of Indian business ventures that, in scope and scale, are far from the globally recognized companies in the vanguard of the Indian economic renaissance. Sengupta, an editor for Fortune India, takes a business journalist's cheerful view of small-scale enterprises he believes are obscured by the reverence accorded to tycoons and technology mavens in both India and the West. His subjects range from a housekeeping service that safeguards impoverished female employees, to the resurgent economy of violence-plagued Kashmir, to driven entrepreneurs from the Dalit, or "untouchable," caste. This generally positive view is coupled with a charge that the country's reigning mood of jugaad, a "spirit of can-do-ness," actually has the negative effect of inhibiting further enterprise in the name of frugality. Skeptical readers may feel, however, that Sengupta tends to sweep away India's complex structural problems corruption, a sclerotic justice system, and a long-standing distrust of capitalism with blithely upbeat assertions. Though there's nothing wrong with his enthusiasm, localized business growth may prove less a panacea and more a supporting factor in the ongoing story of India's rise to economic power.