Recognizing Consumer Issues in DTC Pharmaceutical Advertising (Direct-To-Consumer) Recognizing Consumer Issues in DTC Pharmaceutical Advertising (Direct-To-Consumer)

Recognizing Consumer Issues in DTC Pharmaceutical Advertising (Direct-To-Consumer‪)‬

Journal of Consumer Affairs 2008, Spring, 42, 1

Journal of Consumer Affairs
    • $5.99
    • $5.99

Publisher Description

As one of the most controversial modern business practices in history, direct-to-consumer advertising of prescription medications is a critical topic for consumer advocates, but the current body of literature falls short of providing practical guidance for the eminent policy change. The current article reviews the existing perspectives on direct-to-consumer advertising and offers directions for answering important questions that focus on the consumer's interests. **********

GENRE
Business & Personal Finance
RELEASED
2008
March 22
LANGUAGE
EN
English
LENGTH
34
Pages
PUBLISHER
American Council on Consumer Interests
SELLER
The Gale Group, Inc., a Delaware corporation and an affiliate of Cengage Learning, Inc.
SIZE
301.7
KB

More Books Like This

Regulatory Changes in the Pharmaceutical Industry. Regulatory Changes in the Pharmaceutical Industry.
Regulatory Changes in the Pharmaceutical Industry.
2005
Unintended Consequences of Health Supplement Information Regulations: The Importance of Recognizing Consumer Motivations. Unintended Consequences of Health Supplement Information Regulations: The Importance of Recognizing Consumer Motivations.
Unintended Consequences of Health Supplement Information Regulations: The Importance of Recognizing Consumer Motivations.
2011
Ethics in Advertising Ethics in Advertising
Ethics in Advertising
2016
Marketing Ethics & Society Marketing Ethics & Society
Marketing Ethics & Society
2015
THE DTC ADVERTISING HANDBOOK THE DTC ADVERTISING HANDBOOK
THE DTC ADVERTISING HANDBOOK
2018
Ethical and Socially Responsible Advertising: Can It be Achieved? Ethical and Socially Responsible Advertising: Can It be Achieved?
Ethical and Socially Responsible Advertising: Can It be Achieved?
2002

More Books by Journal of Consumer Affairs

Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia. Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia.
Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia.
2006
Consumer Financial Literacy and the Impact of Online Banking on the Financial Behavior of Lower-Income Bank Customers. Consumer Financial Literacy and the Impact of Online Banking on the Financial Behavior of Lower-Income Bank Customers.
Consumer Financial Literacy and the Impact of Online Banking on the Financial Behavior of Lower-Income Bank Customers.
2008
So You Want to Be an Expert Witness?(Commentary NOTES AND OBSERVATIONS) So You Want to Be an Expert Witness?(Commentary NOTES AND OBSERVATIONS)
So You Want to Be an Expert Witness?(Commentary NOTES AND OBSERVATIONS)
2010
Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare (Editorial PRELUDE) Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare (Editorial PRELUDE)
Aging Gracefully: Emerging Issues for Public Policy and Consumer Welfare (Editorial PRELUDE)
2011
Identity Theft Legislation: The Fair and Accurate Credit Transactions Act of 2003 and the Road Not Taken (Colloquium on Identity Theft) Identity Theft Legislation: The Fair and Accurate Credit Transactions Act of 2003 and the Road Not Taken (Colloquium on Identity Theft)
Identity Theft Legislation: The Fair and Accurate Credit Transactions Act of 2003 and the Road Not Taken (Colloquium on Identity Theft)
2004
Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars. Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars.
Double-Cola and Antitrust Issues: Staying Alive in the Soft Drink Wars.
2003