Recommender Systems Recommender Systems

Recommender Systems

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Descripción editorial

Acclaimed by various content platforms (books, music, movies) and auction sites online, recommendation systems are key elements of digital strategies. If development was originally intended for the performance of information systems, the issues are now massively moved on logical optimization of the customer relationship, with the main objective to maximize potential sales.

On the transdisciplinary approach, engines and recommender systems brings together contributions linking information science and communications, marketing, sociology, mathematics and computing. It deals with the understanding of the underlying models for recommender systems and describes their historical perspective. It also analyzes their development in the content offerings and assesses their impact on user behavior.

GÉNERO
Informática e Internet
PUBLICADO
2014
4 de diciembre
IDIOMA
EN
Inglés
EXTENSIÓN
252
Páginas
EDITORIAL
Wiley
VENDEDOR
John Wiley & Sons, Inc.
TAMAÑO
5.1
MB
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