Reconnecting Marketing to Markets Reconnecting Marketing to Markets

Reconnecting Marketing to Markets

Luis Araujo and Others
    • $69.99
    • $69.99

Publisher Description

This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse and develop novel approaches to interpreting the relationship between marketing theory, marketing practices, and markets across a variety of market settings and countries.

GENRE
Business & Personal Finance
RELEASED
2010
December 9
LANGUAGE
EN
English
LENGTH
296
Pages
PUBLISHER
OUP Oxford
SELLER
The Chancellor, Masters and Scholars of the University of Oxford trading as Oxford University Press
SIZE
9.8
MB

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