Red Car Syndrome

"The Red Car Syndrome – Why you see things everywhere once you notice them" explains the "Frequency Illusion" (also known as the Baader-Meinhof Phenomenon). We have all experienced it: You learn a new word, or buy a specific model of car, and suddenly you see it absolutely everywhere. You think it's a coincidence or a cosmic sign.



Psychologist Emily Foster reveals it is actually a glitch in your brain's attention filter. The book combines two biases: "Selective Attention" (your brain starts looking for the thing) and "Confirmation Bias" (you ignore all the times you don't see it).



"The Red Car Syndrome" explores how this effect shapes our reality, from believing in horoscopes to paranoia about crime rates. It teaches readers that the world hasn't changed; only their attention has. It is a guide to understanding that we do not see the world as it is, but as we are primed to see it.