Redesigning Sunnymeadows.ca (A‪)‬

A marketing manager at a traditional business wants to update their online presence in preparation for a new product launch. Lacking any website design skills himself, he has a number of issues to address, such as where to find potential web design agencies, and how to select an agency. Soon after selecting an agency the marketing manager begins to doubt his decision. The agency does not seem aligned with the marketing manager's strategic vision for the website, and as a result has wasted valuable time producing work which must be discarded. The marketing manager, now too close to the new product launch to hire a new agency, must determine how to ensure the agency's work stays on strategy, budget and timeline.

Launching interactive marketing projects can be an intimidating and complex process for managers, especially when an external firm is relied upon for the production of the campaign. This case explores some of the common problems encountered by non-technical managers launching interactive marketing projects, such as:

- Overall website strategy: What should be contained on a website? What shouldn't? How should the goal of a website be established?