Relationship Marketing Relationship Marketing

Relationship Marketing

Martin Christopher and Others
    • $59.99
    • $59.99

Publisher Description

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.

Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book covers all the stakeholder markets - employees, suppliers, influencers, customers and consumers - for which the relationship approach is critical. It also provides crucial advice on how to develop, integrate and implement the various strands of a successful relationship strategy.

GENRE
Business & Personal Finance
RELEASED
2013
June 17
LANGUAGE
EN
English
LENGTH
264
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
19.8
MB

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