• $84.99

Publisher Description

This textbook describes and explains the fundamentals of applying empirical methods for theory building and theory testing in marketing research. The authors explain the foundations in philosophy of science and the various methodological approaches to readers who are working empirically with the purpose of developing and testing theories in marketing. The primary target group of the book are graduate students and PhD students who are preparing their empirical research projects, e.g. for a master thesis or a dissertation.

GENRE
Business & Personal Finance
RELEASED
2019
March 1
LANGUAGE
EN
English
LENGTH
247
Pages
PUBLISHER
Springer International Publishing
SELLER
Springer Nature B.V.
SIZE
6.7
MB

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