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Publisher Description

A short introduction to the major concepts and approaches used in the social sciences, especially in sociology, anthropology, and leisure, recreation, and tourism.  It's an ideal supplement to a more detailed text on research methods, as a guide to help choose which research methods to use in a study, and an explanation of different options for company owners and managers of organizations who might want to do research or hire a research company to conduct a study for them.

The chapters cover these topics:

    - What is research and how it differs from program evaluation

    - Choosing a research topic

    - The contribution of different disciplines to the social sciences

    - Different research approaches in social science research

    - Using observation in social research

    - Using qualitative and quantitative research methods

    - The main characteristics, advantages, and disadvantages of different sampling methods

    - The main techniques for analyzing surveys and their advantages, and disadvantages

    - The major statistical concepts

    - The major data analysis techniques

    - The easiest method for social research

GENRE
Nonfiction
RELEASED
2015
September 22
LANGUAGE
EN
English
LENGTH
54
Pages
PUBLISHER
Gini Graham Scott
SELLER
Draft2Digital, LLC
SIZE
128.9
KB

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