Retail 101: The Guide to Managing and Marketing Your Retail Business

The illustrated guide to creating and managing a successful retail business

Retail 101 provides practical action steps for independent and specialty retailers to compete against big-box stores and shares expert insights on balancing inventory, management issues, and more.

Retail 101 helps you keep your doors open, deal with wholesalers and suppliers, market your business, and provide the best in-store experience you can.

Nicole Leinbach Reyhle is the founder of the nation's only retail lifestyle publication and online community, Retail Minded, which supports small business owners. She is also co-founder of the Independent Retailer Conference.

Jason A. Prescott, CEO of JP Communications, Inc, is the innovator behind the United States' top wholesale and manufacturer trade platforms: TopTenWholesale.com and Manufacturer.com. He is also the author of Wholesale 101: A Guide to Product Sourcing for Entrepreneurs and Small Business Owners.