Retail Marketing
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- $119.99
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- $119.99
Publisher Description
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
GENRE
Business & Personal Finance
RELEASED
2019
November 11
LANGUAGE
EN
English
LENGTH
576
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
47.3
MB
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