Retain

"Retain: The Future of Learning in a Distracted World" tackles the problem every agency feels: within a day, most training slips away. Producers, CSRs, and account managers spend hours earning designations, then struggle to explain coverage when clients need clear answers. Meanwhile, top performers seem to remember everything under pressure. With this book, learn how they do it—and how any team can.
Grounded in the science of lasting memory and written for a distracted world, "Retain" explains why traditional programs fade and how to build training that sticks. Through research and real-world examples, you'll see how spaced reinforcement, rapid retrieval, and scenario-based practice rewire the brain for instant recall—from complex policy nuances to high-stakes client conversations.
Justin Goodman delivers an evidence-based blueprint built specifically for insurance—teach the right concepts at the right intervals, coach in minutes not meetings, and measure what transfers to the desk. The result is consistent performance you can feel—fewer E&O exposures, less rework, faster ramp, and confident teams that show up ready when clients depend on you most.