Richard Branson and Virgin, Inc (Company Overview)
Journal of the International Academy for Case Studies 2011, August, 17, 6
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- $5.99
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- $5.99
Publisher Description
CASE DESCRIPTION This case focuses primarily on entrepreneurship and the problems facing entrepreneurs in today's volatile economic environment. The case is appropriate for courses in entrepreneurship, small business management, and strategic management. The case examines the life of Richard Branson and Virgin, Inc. and has a difficulty level two. It is appropriate for freshmen and sophomores. It can be taught in a 75 minute course period and the case preparation time is approximately two hours.
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