Here we are—the future is now. The machines have taken over. Everything is computerized. People no longer talk, they text. What number do we have to press to get a flesh and blood HUMAN?
It’s easy to feel like we’re losing our humanity when surrounded by computers, cell phones, and text messaging, but here's the good news: The same machines that seem to be stealing our humanity also have the power to restore it. Yes, you read correctly. The more we embrace technology, the more distinctly human we can become.
The new author in today's publishing world is a cyborg of sorts—part human, part machine. The machine part allows us to compose series of words, copy them, email them, and then send them across the globe with a push of a button. We can research faster and more accurately than ever before. We can communicate with people all over the planet real-time and virtually for free. The new power technology has given writers has made us, in effect, superhuman.
Branding has broken free of marketing’s shackles and merged with personal identity. If we want to thrive in our new environment, we need to adapt, to apply technology as an extension of our humanness.
This is not a book to teach you 1,000 ways to blast people with advertising. The WANA Way is different than anything you’ve likely encountered. It is constructed using the timelessness of art, blended with the strength of human relationships. Platforms are more than a zillion ways to try to part readers from money; they are living works of art and meshed with the soul of the writer-artist.
The machines are rising, but humans were here first.
Rise of the Machines
Kristen Lamb removes the fear of traveling the super highway of social media by explaining that it exists for our benefit. By inviting us to understand its power, respect its virtue, and contribute to its well-being we are free to pick fruit from its branches.
This was a fantastic book. I'm so glad I finally decided to buy a copy! Kristen offers practical and easy-to-understand steps for building a successful author brand in this era of social media. As a blogger and aspiring novelist ready to take myself more seriously as a writer, this was the perfect book for me and gave me just the tools and advice I needed. Thank you!