New Mexico is “The Land of Enchantment,” offering a fascinating blend of Native American, Spanish Colonial, and Western American cultures. The travelers from the East knew they had arrived in the great Southwest when they entered New Mexico—the towns along Route 66 were ablaze in neon, and the motels lured travelers with Western themes, Pueblo Revival architecture, and Native American trading posts. An adventure still awaits the traveler today who takes the time to exit I-40 and leave the franchised blandness behind. The neon still flickers at the Blue Swallow Motel in Tucumcari, on Central Avenue in Albuquerque, and at the El Rancho Hotel in Gallup. The “Fat Man” still smiles at Joseph’s Bar and Grill in Santa Rosa. The stories behind those landmarks are here, as well as the stories behind establishments that are lost forever or slowly crumbling to dust among the tumbleweeds.