In this book, self-made millionaire Phil Towns will show you how he turned $1,000 into $1 million in only five years, and then proceeded to make many millions more.
Before I became “Phil Town, teacher of investing principles to more than 500,000 people a year,” I was a lot like you: someone who viewed individual stock investing as way too hard to do successfully. As a guy who barely made a living as a river guide, I considered the whole process pretty impenetrable, and I was convinced that to do it right you had to make it a full-time job. Me, I was more interested in having full-time fun.
So I was tempted to do what you’re probably doing right now: letting some mutual fund manager worry about growing your nest egg. Let me tell you why that decision could one day make you absolutely miserable.
The fact is, because of natural market cycles, the mutual fund industry is likely to soon be facing twenty years of flat returns. That means that if you’ve got your nest egg tucked away in funds—especially the type found in most 401ks—your egg won’t get much bigger than it is now. Translation: Get ready for a retirement filled with lots of cold cuts, plenty of quality TV-watching time, and a place to live that’s too small to accommodate your visiting kids.
I came to investing as a person who wasn’t great at math, possessed zero extra cash, and wanted a life—not an extra three hours of work to do every day. Fortunately, I was introduced to The Rule.
Rule #1, as famed investor Warren Buffett will tell you, is don’t lose money. Through an intriguing process that I’ll clarify in this book, not losing money results in making more money than you ever imagined. What it comes down to is buying shares of companies only when the numbers—and the intangibles—are on your side. If that sounds too good to be true, it’s because the mind-set I’ll be introducing you to leads not to bets but to certainties. Believe me, if there were anything genius-level about this, I’d still be a river guide collecting unemployment much of the year.
Part of the secret is thinking of yourself as a business owner rather than a stock investor. Part is taking advantage of today’s new Internet tools, which drastically reduce the “homework factor.” (We’re talking a few minutes, tops.) Part is knowing the only five numbers that really count in valuing a potential investment. And part—maybe the most important part—is using the risk-free Rule #1 approach to consistently pay a mere 50 cents to buy a dollar’s worth of a business.
What I won’t waste your time with is fluff: a lot of vague parables reminding you of what you already know and leaving you exactly where you started. This is the real deal, folks: a start-to-finish, one-baby-step-at-a-time approach that will allow you to retire ten years sooner than you planned, with more creature comforts than you ever imagined.
For amateur investors who admire the incredible returns produced by Benjamin Graham Warren Buffett style value investing but can't figure out how to replicate these billionaires' methods at home, Town's investment guide is manna from heaven. A former river-rafting guide, Town learned how to calculate such crucial numbers as Return on Investment Capital and Equity Growth Rate from "Wolf," a wealthy rafter whom Town saved from a rapid in 1980. Under Wolf's tutelage, Town learned how to turn $1,000 into $1 million in five years, but the selection of lucrative stocks took weeks of library research. In this engaging and accessible book, Town shows readers how to replicate that sort of exhaustive market research on the Internet and shorten the research time to just a few hours per stock. Fans of The Intelligent Investor will recognize that Town's Rule #1 formula "1) Find a wonderful business, 2) Know what it's worth as a business, 3) Buy it at 50 percent off, 4) Repeat until very rich" is a variation of Benjamin Graham's investment philosophy. (Graham and Buffett are cited heavily throughout the book.) But Town's ability to break down that philosophy into a detailed, step-by-step program that can be understood by any reader with basic math skills is unique. His chummy, reassuring tone ("If you're finding yourself already a bit overwhelmed, take a deep breath") will leave readers feeling empowered and ready to manage their money themselves.
Customer ReviewsSee All
Rule number 1
I read both of Phil's books, I also went to his seminar. The program works if you follow it, keep it simple and don't get off the path. Greed and thinking you know best will take you down.Do you want to make money, follow the book.
I’ve Never Felt So Comfortable
Phil is such a unique writer! While his style is a little unorthodox, it’s so relatable and informal. In this book he is very careful to repeat the important things over and over so you know what to prioritize. He breaks down every step and explains in detail the process while encouraging the reader to do only what’s best for THEM.
Overall, I couldn’t put this book down and now I know more about investing and the stock market than ever. I’m super excited to get started with my adventure in the market!
Thanks Phil for writing this. I’ve never felt so comfortable starting a new skill!