• $15.99

Publisher Description

In the intense competition of today’s corporate world, CEOs cannot merely apply the theories of management they learnt in classrooms—unless, of course, they are content with mediocre success. No corporation can hope to succeed without proper strategies, discipline and determination—and there is no better place to learn those from than the battlefield. S.T.R.I.P.T.E.A.S.E. – The Art of Corporate Warfare studies military strategies, some brilliant, others flawed, taken from the times of Alexander the Great right up to recent military campaigns, and applies them to the dynamic, cut-throat world of modern business where ignoring minor details can spell disaster. The book highlights the importance of:• Selecting and maintaining an aim

• Concentrating force at the decisive point

• Economic use of resources

• Boosting the morale of your workforce

• Surprising your competitor

The author is a successful entrepreneur who learnt the lessons in this book while on operational duty in Sri Lanka and at the Siachen Glacier during his service in the Indian Army. S.T.R.I.P.T.E.A.S.E. is the easiest way to learn from the great history of warfare and transform your business into an even more successful and profitable organisation.

An alumnus of La Martiniere College, Lucknow, the National Defence Academy, Pune, and the Indian Military Academy, Dehradun, Mukul Deva was commissioned in December 1981 into the Sikh Light Infantry of the Indian Army. He retired from the army after over 15 years of service, including a decade of combat operations in India and overseas. Now settled in Singapore and widely acknowledged as a versatile change maker, he is an entrepreneur, motivational speaker and an Executive, Business and Creative Coach. Deva is also a Mentor with the UNITAR Afghanistan Fellowship which builds the capacity of its civil service.

Business & Personal Finance
June 29
Marshall Cavendish International (Asia) Pte Ltd
Marshall Cavendish International Asia Pte Ltd

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