Blake’s Go Guides cut right to the heart of issues that affect you and explain then in a simple, accessible way. This guide will give you the knowledge and confidence to ask the right questions and avoid common pitfalls, and get the best results.
Australian authors – Australian content
This book gives you information on a range of issues including:
• understanding the differences between marketing and selling
• setting and achieving marketing goals
• using advertising and public relations
• planning for sales and marketing success
• strategic thinking
• advertising, promotions, public relations and publicity.