Sales Problem Solving Playbook

Most entrepreneurs, sales, marketing and other business leaders try to solve their sales and marketing issues by getting new people, tools, technologies, training and other solutions they believe will ‘fix’ their problems.


Unfortunately, they more often than not face similar issues a year or so down the line.


**Where they fail is by making improvement decisions in a vacuum and not creating team buy-in.


But those who generate sustainable growth:

1. Address the underlying causes of their problems based on data, evidence and facts

2. Create a scalable, repeatable sales process by focusing on customer value

3. Implement lean solutions

4. Identify and track the leading indicators that affect change, and

5. They include team members and others in the planning process.


In this quick-read playbook, you will learn a new approach to problem-solving based on tried and true lean principles and techniques with your team, be it a company of two or 200.


This deliberately short ebook is for business leaders, including owners, entrepreneurs, sales and marketing managers, and others who want to solve a sales, marketing, revenue or profitability issue.


Types of problems:

* Market penetration is slower than anticipated 

* Sales quotas are not being met 

* Profitability objectives not achieved 

* Inbound or outbound lead generation is not effective 

* Opportunity closing takes longer than expected 

* Customer or salesperson churn is higher than desired 

* Lead to opportunity conversion is below standard 

* Marketing efforts are not attracting prospective customers

* Trial conversions are too low 

* Sales costs are too high.