Schibsted (B): Should We Start Up "20 Minutes Cologne" Again?
9B07M020
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- $1.99
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- $1.99
Publisher Description
On December 1999, Schibsted, Norway’s largest media company, launched a free daily newspaper, 20 Minutes simultaneously in Zurich, Switzerland, and Cologne, Germany. As of February 2000, the launch of 20 Minutes in Zurich had been considered a success, whereas the Cologne launch had been fraught with difficulty. Schibsted had been caught up in a lawsuit filed by two prominent German publishers. The Cologne edition had been shut down for five weeks. After an appeal, Schibsted had been granted approval to restart distribution. Now the question was: Should Schibsted launch 20 Minutes in Cologne again? This is a supplemental case to Schibsted (A): Should We Launch "20 Minutes"?, product #9B07M019.
GENRE
Business & Personal Finance
RELEASED
2007
November 21
LANGUAGE
EN
English
LENGTH
2
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
289.6
KB
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