RICHARD BRANSON, one of the world's most famous and admired business leaders, argues that it's time to turn capitalism upside down-to shift our values from an exclusive focus on profit to also caring for people, communities and the planet.
As he writes:
"It's a vibrant and definite sea change from the way business was always done, when financial profit was a driving force. Today, people aren't afraid to say, Screw business as usual!-and show they mean it.
"It's amazing how I keep coming across the same message, from bustling global cities to the townships of South Africa to small villages in India to G8 climate conferences.
"It's no coincidence that so many people are talking about the same thing. There's a real buzz in the air. Change is happening.
"People often associate me with challenges, with trying to break records while sailing the Atlantic or flying in a jet stream in a balloon or going into space with Virgin Galactic. But this book isn't just about fun and adventure and exceeding one's wildest dreams. It's a different kind of business book. It's about revolution. My message is a simple one: business as usual isn't working. In fact, business as usual is wrecking this planet. Resources are being used up; the air, the sea, the land are all heavily polluted. The poor are getting poorer. Many are dying of starvation or because they can't afford a dollar a day for lifesaving medicine.
"But my message is not all doom and gloom. I will describe how I think business can help fix things and create a more prosperous world for everyone. I happen to believe in business because I believe that business is a force for good. By that I mean that doing good is good for business.
"Doing the right thing can be profitable. I will show how this works step by step in the following pages. It's the core message of this book. I often say, 'Have fun and the money will come.' I still believe that, but now I am saying, 'Do good, have fun and the money will come.'"
From the Hardcover edition.
Customer ReviewsSee All
Screw Business As Usual
Sir Richard Branson's philosophy of running a business focused on more than just profit is not only awesome, but absolutely imperative! Screw Business as Usual means to create business a force for good; this concept is also good for business. This is one of the most inspirational books I have ever read! If you are a business owner, you need to read this book!
To read about business leaders and models that actually care about the soul of people and the soul of the earth. Many of the people I know, including myself, are forced to work in conditions that take false systems in to account as the more important focus. Leaving the two most important factors people and the earth to be sucked dry of their resources and moral.
As an aspiring entrepreneur I have taken many notes and have turned this book into a highlited purple and white edition. Many great lessons and examples not to mention a positive reinforcement in my ideas, is what I have greatly come away with after reading this great booki can definitely see myself coming back to many timesaver. Thank you Sir Richard Branson for sharing your thoughts, stories and personal accounts of how business is done and should be.
Not for the weak in spirit!
This book ignites the flame within to create change. Those who are not socially aware or have never thought big picture worldwide will only read the words. Those who have felt the calling to change the world and believe that each action one takes can reshape the future will feel the spirit if this book. I love this book & hope to be able to take it back into the meeting room and start the waves of change within myself and my workplace!