• $62.99

Publisher Description

Search Marketing Strategies focuses on how to make the most from the search engine industry. Concentrating on the strategic element rather than the procedural approach, the author demonstrates how to adapt the tactical techniques, such as paid search, site side optimization and analytics packages, into search strategies in order to achieve marketing or corporate objectives such as branding, sales and customer acquisition.

GENRE
Business & Personal Finance
RELEASED
2006
August 11
LANGUAGE
EN
English
LENGTH
208
Pages
PUBLISHER
Taylor and Francis
SELLER
Taylor & Francis Group
SIZE
5.3
MB