Most professionals don’t realize they’re making major mistakes with their wardrobe that could cost them influence, clients, and money. Why? They don’t look the part. When you enter a room, your image makes the first (and loudest) statement about who you are...and it could be sending the wrong message. In Secrets of a Well-Dressed Brand, Toi Sweeney will show you how to use style to make the best first impression and increase your perceived value.
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This is THE book on personal style
Before you ever say a verbal word to someone you're about to meet, you've already said volumes to them via your clothes. Toi is an expert helping you say the right things through your personal style. Way more than a how-to-dress book, Secrets of a Well Dressed Brand is the definitive guide on how to use the most visible part of your brand to set the stage for your success. Highly recommend this book.
Not What You Think!
This book is NOT about materialism! Toi gets to the heart behind the decisions you’re making and teaches mental discipline regarding wardrobe. She is placing tools in your hands that will set you up for being able to impact the world best with your gifts and talents.
Practical advice on personal style
Toi’s does a great job of toggling between powerful, motivating quotes (“Dress the way you want to be addressed” is one of my favorites!) to practical advice on things like how to build a capsule wardrobe. Additionally, the video interviews in each chapter add a unique touch to this book that I haven’t found in other books on the market—particularly ones on personal style. Finally, the way Toi wraps up the book and ties together personal style and personal brand is fantastic, relatable and very useful no matter if you’re a stay at home Mom or CEO of a Fortune 500 company!