Secrets of Branding

Unravel the secrets behind irresistible brands from one of the world's most successful brand innovators. 

Join us on a journey to break down the art form of creative branding and unmask the secrets behind brand DNA that allow the Brand Steward full comprehension and control of what goes on under the hood of the brand building process. Learn to win customers hearts and minds, moving your product off the shelf and into the cart.



Maximize the Profit Potential of Your Brand

If you understand what's under the hood of your brand, the parts of your brand's engine and how they work together, you can adjust and maximize your brand's performance. 



Understand how brands work and why we find them desirable. 

Transform your brand into a profit machine.

Demystify the art of branding.

Includes a 10 step guide to creating your own brand.



"Short, sweet and visually compelling, Tim Ransom's new book reveals everything you need to know about branding in an interesting and dramatic way."

- Al Ries, author, The Origin of Brands



"Tim Ransom's branding secrets are worth their weight in Coca-Cola stock or Wal-Mart stock or Microsoft stock.  The book is brilliantly written and excitingly produced.  Its a must-reading for anyone who takes business seriously."

- Jay Conrad Levinson, author, Guerrilla Marketing Series



"Tim has tackled some of the most critical aspects of brand building that many companies overlook or just ignore out of ignorance. One of the most challenging things to do is to distill a brand to a few words that can inform and inspire an entire organization. Tim makes it look easy and fun. He brings fresh advice and relevant case studies that can help strengthen any company's most valuable asset, its brand."

- Scott Bedbury, author, A New Brand World 



"The magician shows you the trick!"

-Wayne Andrews, CEO, King Biscuit Blues Festival