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Publisher Description

The shifting focus of service from the 1980s to 2000s

has proved that IT not only lowers the cost of service

but creates avenues to enhance and increase revenue

through service. The new type of service, e-service,

is mobile, flexible, interactive, and interchangeable.

While service science provides an avenue for future

service researches, the specific research areas from

the IT perspective still need to be elaborated.

This book introduces a novel concept—service

mining—to address several research areas from

technology, model, management, and application

perspectives. Service mining is defined as “a systematical

process including service discovery, service

experience, service recovery, and service retention

to discover unique patterns and exceptional

values within the existing services.”

The goal of service mining is similar to data mining,

text mining, or web mining, and aims to “detect

something new” from the service pool. The major

difference is the feature of service is quite distinct

from the mining target, like data or text.

This book devises concepts of service mining and

identifies the possible applications. The author provides

a roadmap of service mining to researchers,

managers, and marketers in service sectors.

GENRE
Business & Personal Finance
RELEASED
2014
January 31
LANGUAGE
EN
English
LENGTH
118
Pages
PUBLISHER
Business Expert Press
SELLER
Ingram DV LLC
SIZE
4.1
MB