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Publisher Description

The bestselling business book from award-winning restauranteur Danny Meyer, of Union Square Cafe, Gramercy Tavern, and Shake Shack

Seventy-five percent of all new restaurant ventures fail, and of those that do stick around, only a few become icons. Danny Meyer started Union Square Cafe when he was 27, with a good idea and hopeful investors. He is now the co-owner of a restaurant empire. How did he do it? How did he beat the odds in one of the toughest trades around? In this landmark book, Danny shares the lessons he learned developing the dynamic philosophy he calls Enlightened Hospitality. The tenets of that philosophy, which emphasize strong in-house relationships as well as customer satisfaction, are applicable to anyone who works in any business. Whether you are a manager, an executive, or a waiter, Danny’s story and philosophy will help you become more effective and productive, while deepening your understanding and appreciation of a job well done. 

Setting the Table is landmark a motivational work from one of our era’s most gifted and insightful business leaders.

Business & Personal Finance
October 13

Customer Reviews

Wiser wino ,


As a veterinarian grateful to my college jobs as a waitress and a coat check girl, I feel capable of serving my clients. I bought Danny Meyer's book to be better at caring for my staff. Furthermore, as a foodie on the receiving end of the table, I have high expectations of every establishment I patronize. Indeed, I wish they all had read and understood "Setting the Table.". Congratulations to Danny Meyer and his more than capable hospitality group on their accomplishments. As of this week and since 2007, I have more than enjoyed two of their restaurants. I anticipate with gratitude in advance all the rest. I congratulate you all on your efforts and assure you that every day a new person sits at your table and enjoys what you do every day.
Emily L. Elliot, VMD

TransientClassic ,

Setting the table for hospitality hopefuls

As someone who has graduated In hopes of working In hospitality I think this book should be read by everyone in the field. Setting the table helps set your mind to a new hospitality experience. Enlightened hospitality should be forever branded in my head and this book reinforces that main idea time and time again.

Shameika C ,

The Best Book I've Ever Read on Running a Business!

Words cannot truly express how profound Danny's word and vision have been. Danny's philosophy on "enlightened hospitality" is applicable to every area of business, not just restaurants. This book is ultimately a bible on leadership skills. I highly recommend this as a read to anyone who is trying decipher what type of future leader they want to evolve into or anyone looking to delve deeper into understand who they are as a leader. I'm a fan of Danny Meyer for life and grateful that he decided to share his wisdom through this book.

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