Let's face it, just because I stick out my tongue a lot and spit fire doesn't mean I have any qualifications to advise anyone on relationship, money or career issues. I don't. Yet I've lived with a beautiful woman for twenty years with never a cross word between us, in a relationship based on honesty and full disclosure. I've amassed a fortune--and "expert business people" work for me. And for three decades I've been in KISS--a band that has scaled the heights and broken every possible record, from album sales to touring to merchandising and licensing. What I have and have always had (thanks in full to my mother's wisdom) is an abiding faith in me. Call it a "life philosophy": a philosophy about money (mine!) and happiness (mine again). It works for me. It can work for you!
The legendary lothario of the rock band Kiss believes that the most important things in life are money, sex and more money and he repeats variations on this theme in this highly entertaining book, which that covers much of the same autobiographical ground as his successful KISS and Make-Up, albeit with a different slant. Simmons readily admits that "just because I stick out my tongue a lot and spit fire doesn't mean I have any qualifications to advise anyone on relationship, money or career issues." What he does have is a highly successful rock band and, apparently, a highly developed ego, and he uses both to present a philosophy of work that is rooted, some would say ironically, in traditional Puritan virtues work hard, save your money, don't smoke, don't drink, don't get high, equate time with money and know that being rich is better than being poor. His example of a successful man is his equally hard-working Kiss partner Paul Stanley; as in his first book, Simmons trashes the bad habits of his other bandmates. His view of the sexes, however, is Neanderthal: the "power of women is completely based on whether she can attract a man, biologically speaking," while "the power of man is in achieving wealth and 'killing things' so we can come back to the cave with a big piece of meat over our shoulder." This belief translates into Simmons's main financial advice: "The worst thing a man can do, financially and biologically speaking, is to get married." His messages are bound to resonate with the book's prime target audience: not-so-young professional guys. 24 pages of color photos; b&w photos throughout.