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Publisher Description

In this instant and tenacious New York Times bestseller, Nike founder and board chairman Phil Knight “offers a rare and revealing look at the notoriously media-shy man behind the swoosh” (Booklist, starred review), illuminating his company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Bill Gates named Shoe Dog one of his five favorite books of 2016 and called it “an amazing tale, a refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey, riddled with mistakes, endless struggles, and sacrifice. Phil Knight opens up in ways few CEOs are willing to do.”

Fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his car in 1963, Knight grossed eight thousand dollars that first year. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. In Shoe Dog, he tells his story at last. At twenty-four, Knight decides that rather than work for a big corporation, he will create something all his own, new, dynamic, different. He details the many risks he encountered, the crushing setbacks, the ruthless competitors and hostile bankers—as well as his many thrilling triumphs. Above all, he recalls the relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the transformative power of sports, they created a brand—and a culture—that changed everything.

GENRE
Biographies & Memoirs
RELEASED
2016
April 26
LANGUAGE
EN
English
LENGTH
400
Pages
PUBLISHER
Scribner
SELLER
SIMON AND SCHUSTER DIGITAL SALES INC
SIZE
2.7
MB

Customer Reviews

Sierra Mtn Hiker ,

Great story, iconic company, good read.

Auto biography of a humble, straight shooter, I highlighted a lot of passages to quote. I’ve heard the success of the business depends on the bookkeeper. Nike’s success is so much more than that, it’s about letting people you hire do their best and step aside, don’t micro manage & the “buttheads” will amaze you! Great story, real people. Loved it!

Otterpop1973 ,

Loved, loved this book!!!

This book was not only entertaining but inspiring. Learning about all of Phil Knight’s struggles to build and create Nike was an eye opener in many ways.

SlimJim1087 ,

Story of Perseverance

This book is the ultimate blueprint to why you should never give up. Even on your worst days, keep pushing and don’t let your setbacks discourage you. Learn from them… that’s the ultimate message from the man who’s seen it all and dealt with it all.

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