Side Hustle to Main Hustle
The Owner's Manual to Full-Time Entrepreneurship
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- $12.99
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- $12.99
Publisher Description
Side Hustle to Main Hustle helps women successfully transition to full-time entrepreneurship today.
Throughout Side Hustle to Main Hustle, author and award-winning host of The Woman Behind the Business Talk Show, Angel N. Livas shows women how a “B.E.A.S.T. Mentality” can aid them on their journey to full-time entrepreneurship. Within Side Hustle to Main Hustle, women learn how to:
Transition their side hustle into a full-time business
Build a sustainable business that's structurally sound
Develop strategies to address their business objectives
Identify and attract their target audience to increase clientele
Establish a brand that's trustworthy and authentic
PUBLISHERS WEEKLY
It's possible to "leave the financial security of a guaranteed paycheck for the uncertainty of not knowing how much money you may or may not make," argues Livas (Her Therapy), the CEO of a communications company, in this encouraging but thin guide on turning a part-time passion project into a career. She organizes the steps of such a transition into her BEAST plan: "Believe you're enough," "Execute and plan" sustainably, "Account for your business," "Support and grow your village," and "Transparently walk your truth." Livas challenges readers to break through the fear that may come with leaving a corporate career, and includes a motivational declaration for those looking to "soar as an entrepreneur" to sign. While she successfully lays out her plan, she glosses over a few points that merit longer discussion, such as establishing roles and a mission for a project. Still, readers looking for a push to focus more on their side gig will find much of value here.
