In this idea-packed, can-do handbook on entrepreneurship, successfully self-employed businesswoman Cheryl Broussard shows you how to take control of your destiny by taking control of your work. Sister CEO arms the would-be entrepreneur with all the basics—from finding the right niche and overcoming emotional barriers to raising start-up funds, handling publicity, and learning salesmanship. You'll find profiles of other African American women who've succeeded on their own terms, and scores of ideas for services and products that can be made or marketed out of the home. With your existing knowledge, a strategic plan, commitment, confidence, and above all, action, you can claim for yourself the job title "Sister CEO."
Upscale magazine declared Broussard's bestselling first book, The Black Woman's Guide to Financial Independence, "A must-read for anyone who wants to develop an economic base and for anyone who understands that knowledge in action is the ultimate form of power." Sister CEO is an equally essential guide.
In this savvy manual, financial adviser Broussard targets her message to African American women languishing in low-paying jobs: you can start your own business on a shoestring budget-now-by finding an enterprise that suits your lifestyle and personality while it maximizes your experience and contacts. She offers detailed advice on start-up costs, recordkeeping, computerizing, obtaining insurance, legal matters, franchising, publicity and advertising. Broussard (The Black Woman's Guide to Financial Independence) pays special attention to black women's networking organizations, sources providing start-up capital, selecting partners and forming joint alliances with large corporations. She profiles successful black women entrepreneur "role models" in such fields as management consulting, radio, graphic design, catering, personnel, retail, cosmetics and fashion. Her well-organized guide is at once practical and visionary. Author tour.