In Slim by Design, leading behavioral economist, food psychologist, and bestselling author Brian Wansink introduces groundbreaking solutions for designing our most common spaces—schools, restaurants, grocery stores, and home kitchens, among others—in order to make positive changes in how we approach and manage our diets.
Anyone familiar with Wansink’s Mindless Eating knows this is not a typical diet book. Wansink shares his scientific approach to eating, providing insight and information, so we can all make better choices when it comes to food.
The pioneer of the Small Plate Movement, Brian Wansink presents compelling research conducted at the Food and Brand Lab at Cornell University by way of cartoons, drawings, charts, graphs, floor plans, and more. Slim by Design offers innovative ways to make healthy eating mindlessly easy.
Forget willpower losing weight and living a healthier lifestyle can be as simple as rethinking your environment. So posits eating behavior expert Wansink (Mindless Eating), who cites research stating that 80% of the calories we consume are consumed or purchased within five miles of where we live what he terms the "food radius." Wansink concisely breaks down this comprehensive eating zone into five parts (home, restaurant, supermarket, office and school), and offers tiny, "mindless" tweaks for each that will lead to decreased caloric intake and increased consumption of higher-quality foods. "We're all mindless eaters," he says. "Each of us makes more than 200 nearly subconscious food choices every day." Wansink provides a 100-point scorecard for every section of the food radius discussed, from the kitchen, to grocery shopping, to at-your-desk food choices, to outside-the-home dining approaches and school lunches. He even provides tips on encouraging others such as local restaurant owners, employers, and school administrators to practice improved mindless eating as well. Backed by 25 years of research and buoyed by its simplicity and no-cost implementation, Wansink's book may well be the healthy lifestyle Holy Grail for which many are searching.