A web-based, social approach to assessing and optimizing a business, 9Lenses® provides comprehensive insight into all areas of your organization. Snapshot9, a part of the 9Lenses family of offerings, couples content with a software application to create a penetrating view of your profit and loss statement. In this book, we will discuss how to create a picture of your profit and loss statement for your business, program, division, or group. As the adage goes, a picture is worth 1000 words and your business has a drawing that defines your Touch, Volume, and Margin. Any business, division, group, or product line can improve these three areas of their business, but to improve our Snapshot9, we must first identify our drawing, align our employees around the current drawing, and then determine in what direction we want to create improvements. The outcome can be tremendous.