Social Inc‪.‬

SOCIAL INC. delivers a blueprint for reinventing the future of business—creating a business-led renaissance fueled by unprecedented levels of connectivity, empowerment, and innovation brought about by social technology. These new tools don’t promise incremental improvements in productivity or profitability—they have the potential to deliver game-changing knockout blows. 


Not a book about Facebook or social media marketing, SOCIAL INC. is a thought-provoking “stake in the ground” for a people-led revolution that is changing the rules of business. Just a few short years ago, the future was altered forever by the unexpected arrival and adoption of new social tools, services, and devices by billions of people. The level of global connectivity and collaboration enabled by these tools is unprecedented in human history. 


Zukis blends strategic and tactical insights into a framework to understand the forces being altered with these tools, and to identify what companies need to be doing about social technology, right now. The ten “Rules of Social Inc.” will push business forward into a social technology-enabled world, while Zukis’s predictions for 2020 will stretch the thinking of business leaders and their employees around the realm of what is now possible because of this disruptive technology. 


The biggest management revolution of the last hundred years is knocking on the door because of today’s social technology. These tools are altering human behavior, which is forcing leaders to rethink how they view and approach their entire business, from strategy, to customers, to all facets of operations. Early adopter companies are creating competitive advantages for themselves by changing how they create value and improving the intellectual productivity of their organizations. 


With at least a trillion dollars of value on the table according to McKinsey, social technology is the business leadership issue of the next decade. Business management is now being open-sourced, and Zukis uses history, hindsight, and foresight to illustrate why business will never be the same because of this disruptive technology—it will be much, much better.