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Publisher Description

This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.

GENRE
Business & Personal Finance
RELEASED
2012
August 8
LANGUAGE
EN
English
LENGTH
90
Pages
PUBLISHER
Springer Berlin Heidelberg
SELLER
Springer Nature B.V.
SIZE
846.4
KB

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