Social Media for the CEO

Facebook, Twitter, LinkedIn, and YouTube are changing how our world communicates. Can an organization truly leverage these tools to grow their business? This book dispels the myths and reveals secrets on how to use social media regardless of size or industry. 14 case studies from a variety of small, medium and large companies like Lane Bryant, Mayo Clinic and General Motors provide insight into how social media worked for them. The Social Media Equation™ revealed in this book will unlock the door to exponential growth within your organization