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Publisher Description

Why is social media in southeast Italy so predictable when it is used by such a range of different people?

This book describes the impact of social media on the population of a town in the southern region of Puglia, Italy. Razvan Nicolescu spent 15 months living among the town’s residents, exploring what it means to be an individual on social media. Why do people from this region conform on platforms that are designed for personal expression?

Nicolescu argues that social media use in this region of the world is related to how people want to portray themselves. He pays special attention to the ability of users to craft their appearance in relation to collective ideals, values and social positions, and how this feature of social media has, for the residents of the town, become a moral obligation: they are expected to be willing to adapt their appearance to suit their different audiences at the same time, which is crucial in a town where religion and family are at the heart of daily life.  

Praise for Social Media in Southeast Italy

Social Media in Southeast Italy is an interesting read, especially valuable for scholars of contemporary Italian society, and for researchers interested in ethnography in a digital age. I applaud Nicolescu and the rest of the Why we Post team for humanizing social media use amid a growing gravitation toward “big data” research.’
New Media + Society

GENRE
Nonfiction
RELEASED
2016
October 7
LANGUAGE
EN
English
LENGTH
224
Pages
PUBLISHER
UCL Press
SELLER
Book Network Intl Limited
SIZE
37
MB