Marketing your books, eBooks or publishing brand through social media needn't be confusing! This eBook is the essential Publisher's Handbook to all social media activities that you need to know about. Social media marketing expert Liz Murray from LJ Interactive, guides you through a series of social media topics by making the subject matter easy to understand, engaging and personal. You'll learn the same methods that she has used working with well known publishing brands. Key areas covered include social media planning, websites and blogs, Facebook, Twitter, other social media marketing sites, measuring ROI and social media tools. The book is aimed at those who want to gain a low level understanding of all areas of social media rather than extensive knowledge about one area. It's the perfect go to handbook, there when you need to refer to it. And best of all it's free!!
Very informative book but I don't like the fact that I'm going to have to live on social media to sell a book.
A great read with actionable advice
I'm not in the book publishing business, but I am a marketing junkie that likes to read everything about digital marketing. This book is very well written and the absence of long, drawn out chapter introductions is refreshing. Great advice and easy to understand directions for numerous aspects of social media. Social media can easily overwhelm anyone, yet Liz Murray keeps focused on the essentials and teaches how they can become part of your marketing. Really like the section on goals and objectives, not many social media books include these extremely important elements.
Excellent tools and strategies.