Social Media Marketing Social Media Marketing

Social Media Marketing

    • $64.99
    • $64.99

Publisher Description

The original, bestselling, and award-winning textbook on social media marketing, featuring all the essential topics, concepts, research, and practical application for study and career success.Now thoroughly updated in this fifth edition to reflect the latest developments in social media marketing research and practice, and with new case studies and examples, including brands such as Apple, Cadbury, LUSH Cosmetics and Zoom.A must-read for all students and practitioners of social media marketing.Tracy L. Tuten is a professor of marketing at Sofia University, USA.

GENRE
Business & Personal Finance
RELEASED
2023
November 22
LANGUAGE
EN
English
LENGTH
464
Pages
PUBLISHER
SAGE Publications
SELLER
Gardners Books Ltd
SIZE
34.8
MB
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