This Element is an excerpt from Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR (ISBN: 9780137150694) by Brian Solis and Deirdre Breakenridge. Available in print and digital formats.
You're the brand. Learn how to use social media to promote your brand more effectively than ever before.
Thinking of social networks as personal playgrounds will come back to haunt you and your clients. As a marketer, your collective ""brand"" can also impact the brands you might represent. The one thing that connects everything is you. Youíre on the frontlines for everything related to youóand everything you represent, now and in the future.
Customer ReviewsSee All
8 pages long!!!
Save your money! This "book" was only 8 pages long if you take away all the forwards and thanks and stuff. This has no better information in it's short pages then a CNN or msnbc news article would have. Save your 1.99 and go read ANY online article for free... Hated it