Social Psychology and Social Change in Nigeria

Governments in the developing nations of Africa invest much of their countries’ scarce resources in social and economic development programs, often without much evaluation of the programs or any knowledge of the potential outcomes. Social Psychology and Social Change in Nigeria offers a critical analysis and evaluation of government development social policies and programs, written by a social psychology government consultant who has been involved with such programs for over fifteen years. The analyses and evaluations are conducted using social psychology methods and techniques, including experimental and longitudinal studies, field surveys, and national opinion approaches. Programs and public policies selected for study in the book are those that are guided by social psychology theories and principles, such as the contact hypothesis, ethnic orientation, attitude, behavior and value change, social mobilization, environmental health, and strengthening the youth and women entrepreneurs' contributions to national development. It is the author’s hope that this book will be the first of many such studies, thus helping to improve the outcomes of economic development programs in Nigeria and other African nations.