Social, Silver Surfers (3rd ed.) pairs data-driven digital marketing insights with action steps to help you better connect with – and capture! – Gen X, Baby Boomers and Silent Generation seniors online.
• FOCUSED ON MATURE CONSUMERS: the only longitudinal study of the online behaviors, marketing preferences and attitudes specifically held by older (40+) adults.
• BEHIND THE NUMBERS: first-person accounts from mature consumers plus stories from marketing professionals targeting these in-demand demographic segments.
• ACTIONABLE IDEAS: dozens of recommendations for website design and development, SEO and/or social media marketing to improve your ROI.
In today's fast-paced digital environment, marketers targeting mature consumers need the latest insights into what older adults WANT, NEED and DO online. You'll find them in Social, Silver Surfers.
WHO THIS BOOK IS FOR … AND WHY YOU SHOULD BUY IT
Whether you're marketing travel, housing, health care, financial services or widgets … If you want to move the needle with mature consumers, you'll gain insights to make your program more effective.
• Spend budgets and time more wisely.
• Avoid costly missteps in website user experience, design and content that lead mature prospects to turn away from your offering.
• Achieve greater success and improve your ROI.
Special section for real estate marketing, specifically digital marketing for senior living, retirement communities and active adult (55 and over) housing.
WHAT THIS BOOK IS ABOUT
This is the third edition of Social, Silver Surfers, a proprietary study of older adults and digital marketing by mature marketing experts, Creating Results.
Each e-book has explored Silent Generation seniors, members of Gen X and Baby Boomers DO and DON'T want from websites and digital channels.
The new edition has three main parts:
1. SOCIAL SURFERS: Why do some older adults join social networks – and what keeps others from joining? Do they want to be your organization's "friend"?
2. SILVER SURFERS: What website features / resources are appreciated by Boomers and seniors? Which could cost you a customer?
3. MATURE MOVERS: When, Why and How do older adults use the web when considering, planning and making a move to an age-qualified community? How does that differ from the online behavior of influencers such as Caregivers or adult children?
The authors share insights into important segments: Caregivers, Move Helpers and mobile-first internet users.
Data points are backed up by stories from older adults, including links to videos. You’ll gain insights from senior marketing leaders, access to interactive tools and recommendations from Creating Results’ award-winning team.