Socialized!
How the Most Successful Businesses Harness the Power of Social
-
-
4.0 • 4 Ratings
-
-
- $24.99
Publisher Description
Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies—Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they’ve lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a “playbook” on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a “social” mindset, ensuring success against the competition.
Customer Reviews
Get your highlighter ready
Fidelman may have just joined the company of John Naisbitt (Megatrends) and Geoffrey Moore (Crossing the Chasm) writing a potential landmark book for businesses to take note what's around the disruptive corner. Socialized is filled with page after page of empirical insight that will have executives understanding what's at stake, and those who depend on executive commitment reading a blueprint to success.
Fidelman masterfully tells the story of "Social Businesses" who do it right, those who didn't, and what plays businesses need to run to either get in the game, or more importantly win it. Socialized is one of those books that will be filled with highlighter marks, side notes, and searchable references to see how all the pieces fit together.
It's evident Fidelman wrote Socialized from the trenches and not from a perch. Refreshing perspective.