• $3.99

Publisher Description

The president, chief executive officer (CEO) and director of Sofame Technologies Inc. (Sofame) is trying to boost sales at his firm. Sofame is trying to figure out why, with proven environmentally friendly technology, it is unable to achieve rapid rates of growth. The purpose of the case is to exhibit the issues and challenges in selling new technology and to highlight key elements of entrepreneurship, such as sales strategy and managing the sales cycle.

GENRE
Business & Personal Finance
RELEASED
2009
October 21
LANGUAGE
EN
English
LENGTH
17
Pages
PUBLISHER
Richard Ivey School of Business Foundation
SELLER
Ivey Business School Foundation
SIZE
2.5
MB

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