Soft Edge:Nat Hist&Future Info
-
- $54.99
-
- $54.99
Publisher Description
The Soft Edge is a one-of-a-kind history of the information revolution. In his lucid and direct style, Paul Levinson, historian and philosopher of media and communications, gives us more than just a history of information technologies. The Soft Edge is a book about theories on the evolution of technology, the effects that human choice has on this (r)evolution, and what's in store for us in the future.
Paul Levinson's engaging voice guides us on a tour that explains how communications media have been responsible for major developments in history and for profound changes in our day-to-day lives. Levinson presents the intriguing argument that technology actually becomes more human. We see how information technologies are selected on the basis of how well they meet human needs. Why is email more like speech than print is? Why didn't the arrival of television destroy the radio? These and many more thought provoking questions are answered in The Soft Edge.
Boldly extending and deepening the pathways blazed by McLuhan, Paul Levinson has provided us with a brilliant and exciting study of life with our old media, our new media, and the media still to come.
PUBLISHERS WEEKLY
Those who think the "information revolution" of the subtitle refers only to the current electronic transformation, will be surprised to discover how big a piece of history Levinson bites off. In this philosophical ramble, Levinson, who teaches at Hofstra University and the New School for Social Research, and, as president of Connected Education, offers graduate courses on the Internet, reaches back to the invention of the alphabet. In early chapters on the development of the printing press in China, public education in America and such 19th-century inventions as photography, Levinson spreads the paint pretty thin. But when he homes in on specific technologies (telephone, electricity, radio, computer) he does offer original insights about how various media respond to basic human needs and characteristics. Some media survive better than others because they occupy important cultural-ecological niches and seem natural to human sensory perception. For instance, the radio, which provides background noise, fits with pre-technological human habits, whereas television, which must be attended to with eyes open, does not. Another valuable idea is that of "remedial" technologies that make up for deficiencies of others: the VCR, for example, compensates for the fleetingness of television images. There are interesting ideas here, but they are often obscured by sticky prose: e.g. "he icon's re-enlistment of the hieroglyphic for communication service far less peripheral than road-signs partakes of a rear-view mirror reaching so far back into the past for its inspiration as to seem like the Hubble, except quite the reverse of forward and outward in its outlook."
