Software Company: The Funding Game, Growth & Exit Booklet

This booklet is a subset of the complete Software Company book. It contains only The Funding Game, Growth and Exit chapters and an appropriately edited foreword, introduction, and final word. NOTE: This booklet does not have all the Software Company book chapters in it. This is why it is significantly cheaper than the complete book.

The Funding Game: After addressing the whole subject of funding via business angels, family and friends (and why it is a bad idea – for them), I dive straight into playing the VC game. If you've read The CDC Story  you'll know that I raised £11million in venture capital. I learnt some interesting lessons on the way and use my experience and reference industry research to explain what you are letting yourself in for!

Growth: The growth section may be short, but it is 'excellent' – in the words of one reader. I address the realities of growth and describe a growth model based on commandos, infantry and occupation troops.

Exit: I discuss an IPO as an exit strategy before moving onto cover exiting via a trade sale. I also suggest how you can identify and attract the attention of the best corporate financiers, so you get top dollar for your business. I then walk you through a typical trade sales process which includes identifying potential acquirers, term sheets, heads of terms and so on. I discuss 'due diligence' which is the defining phase in any company sale.

The purpose of these booklets is that, if you just want to read my thoughts on, in this example, fuding, growth and exit, you don't have to purchase the whole book. To understand the contents of the complete book and the five booklets (of which this is one) please visit my website where there is a detailed table of contents and full explanation of what is in each booklet and the contents of the complete book. Including the url is the description is not permitted but the quickest way there is to use my initial and last name!