“Synthesis is the very essence of management. Within their own contexts, managers have to put things together in the form of coherent visions, unified organizations, integrated systems, and so forth. That is what makes management so difficult, and so interesting.”
— Henry Mintzberg
“If a person masters the fundamentals of his subject and has learned to think and work independently, he will surely find his way and besides will better be able to adapt himself to progress and changes than the person whose training principally consists in the acquiring of detailed knowledge.”
— Albert Einstein
Spointra and the Secret of Business Success (The Aged Edition) aims to capture the smallest amount of knowledge that explains the largest amount of phenomena in the business world. It is the 20 that explains the 80. It is concise, yet entertaining. A children's book for grown-ups, this "aged" revision of the 2007 first edition details a fundamental theory of business that provides you with an integrated perspective on the basic behaviors of individuals, organizations, and economies.
For centuries, Europeans thought of their world as being flat; and so, accordingly, all their possible solutions for reaching India pointed East. But once they learned that the Earth was round, new solutions to their problem emerged — they could also go West. Similarly, Cristian Mitreanu’s Spointra reveals a broader and more realistic business and economic worldview that will provide a comprehensive foundation for your story (as an individual, product, or company) and your strategies, thus increasing your odds of success in a rapidly-changing world.
Concepts and theories put forth by many influential thinkers such as Peter Drucker, Michael Porter, and Clayton Christensen can now be brought together meaningfully on this unifying platform, which Mitreanu assembles by keeping the focus of his rationale on behaviors, at the individual and then at the aggregate level. But the book’s innovative character goes beyond the novel models that explain how individuals, organizations, and economies respectively work. As a vehicle, Spointra is brief, yet dense. Just like a favorite Dr. Seuss book, it invites repeat readings, bringing to light new insights every single time.
Mitreanu has worked on these theories for over a decade now, publishing the first edition of the book, Spointra and the Secret of business Success, in April 2007 in a short-run of 500 copies, hardcover. The current, second edition includes several refinements, with the most significant being the replacement of the term “issue” with the term “need.”
Cristian Mitreanu has almost twenty years of experience in product and marketing. He is the founder of BizBigPic and TEDxUIUC, and the creator of the video game Ofmos. Mitreanu holds an MBA from University of Illinois at Urbana-Champaign, as well as a Masters in Management and a Bachelors in Computer Science from the ‘Politehnica’ University of Timisoara.
Unique and Entertaining
Entertaining? A business book? Mitreanu delivers a beautifully woven story as the device to communicate his theories on business. The story is not only entertaining, but allows for an elegant way to communicate the ideas in question to both business experts and those who would like to be.
Spointra means what?
Humorous and brilliantly executed rendition of business strategy from a creative mastermind. I enjoyed the read as it dives into the nature of human consciousness through a simple caricature.
Risk is its own Reward
In a field marred by dreadfully dull discourse and laboriously incremental advances, Mr. Mitreanu presents the framework for a fresh theory of business based on novel postulates derived from Social Psychology. He communicates this in the format of a children’s book where key ideas are developed through a narrative involving two characters: a child and an alien who is temporarily stranded on earth. From the perspective of conceptual content, as well as narrative style, the reader is not left with a the feeling of having, once again, read the same old book with the same old ideas. The author takes big risks with “Spointra” and deserves the highest praise.