Sponsorship for Athletes removes the mystery about sponsorship and reveals exactly how you can engage valuable, lasting sponsor relationships to help you fulfil your sporting ambitions.
Within these pages you’ll find what you need to know to obtain, maintain and retain sponsors: How sponsorship works and the incredible benefits it offers you. Connecting with the right sponsors in the right way! How to plan, strategise and create winning proposals! Engaging in effective communication with sponsors - and create mutually beneficial relationships!