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Publisher Description

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's "most admired" companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the "partners"-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
Reach out to entire communities

Listen to individual workers and consumers

Seize growth opportunities in every market

Custom-design a truly satisfying experience that benefits everyone

involved


Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.

GENRE
Business & Personal Finance
RELEASED
2006
October 5
LANGUAGE
EN
English
LENGTH
208
Pages
PUBLISHER
McGraw-Hill Education
SELLER
The McGraw-Hill Companies, Inc.
SIZE
6.8
MB

Customer Reviews

NSimanek ,

Amazing! Favorite book.

I totally recommend this book. I, myself, am a very frequent Starbucks goer and I thought this book would be interesting. It really made me respect Starbucks. They are truly all about their customers and not just using the cliche "customer service" slogan. Through this story you will see how Starbucks developed and how they pay back and thank the people that have come that far, their employees, partners, and customers.

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